Manager : Assalamuallaikum Wr.Wb. This morning I
will ask the division managers, especially the marketing manager gusti sabit,
and the rest to the manager of production and finance. To manager sabit , how was
the marketing of our products for the past 1 month?
Sabit
: Good morning evryone. My name
is gusti sabit and I am delighted to be
here today to talk to you about marketing activities during the past month. Firstly I will talk about market demand
fell by as much as 45% from last month, we have made every effort to increase
market turnover but demand for our products continues to decline everyday.
Manager
: what? how can market turnover drop
so drastically, even though we have just added raw material to the production
section and taken the company's cash for that. What is the cause?
Sabit : We have researched in the field
that there is a kind of product like us that has more portions and has a
distinctive aroma. Make consumers curious and moving on to the product.
Manger : Thanks for the explanation. In this
case, we must act quickly so that we can get the market back.
Production
: Do we have to make new products and
increase product quality?
Finance : If you add quality, the funds spent
must increase and make new products have higher prices, does that not affect
the purchasing power of consumers?
Manager : This of course happens, by making new
products that require large funds, as well as different raw materials and
machines that must be updated. We recommend that we continue to run the old
product but by adding innovation to the product.
Production : What if we make instant noodles with a
variety of traditional cooking tastes in various countries, by looking at
consumer preferences for traditional cuisine in other countries.
Manager :
good idea , we can take innovation from sabit. Is production ready to make it?
Production : ready, the production department will try to
work with genuine South Korean chefs, for the success of this product.
Manager
:Okey, I give full responsibility to
the production staf about that. Can financial management achieve all production
costs? Can I see the financial statements this month?
Finance
: If cash is collected from previous
months, management is ready to finance production, and this the report.
Manager
: After I see it, indeed if we take
from the cash in the previous months, it is able to finance production, because
this month's profit is below the usual average due to this problem. Well, I
agree if you take from the cash in the previous months.
Finance
: okey, the financial department
will arrange the overall costs needed for production.
Manager : Okay, this work can be done starting this
month. I hope everyone can be responsible for their respective duties for the
smooth operation of this production. And for marketing managers must be more
creative in the future to market this product.
Sabit : In marketing this product later,
marketing will hold an event about the uniqueness of our products before being
officially marketed, making advertisements showing Korean chefs cooking our
instant noodles, so consumers can taste bulgogi food like the original and then
consumers become satisfied. And the target market that can be achieved is we
try all regions of Indonesia.
Manager : Very good innovation. I hope that the
innovation can be planned and produce the results that work.
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